About Us

Apple Steel Rule Die - flexible dies
Apple Steel Rule Die Co. is proud to announce 30 years in business. We know that you have a world of choices when it comes to dies. That’s why at Apple Die, we strive to excel for our customers with our knowledge, technical expertise, state of the art equipment and unmatched customer satisfaction.

YOU are the reason for OUR success. THANK YOU for the privilege of your business.

In 1985, Apple Steel Rule Die Co. started operations in Wisconsin. Apple Die has gone from a startup to one of the largest steel rule die manufacturers in the United States with branches in Milwaukee, WI, Springfield, MA, and Pinellas Park, FL. The rapid growth has been facilitated by providing our customers with the three things that are the most important to them:

  • Consistently the fastest turnaround of any die company in America. 98.7% of the die orders received at Apple are shipped the same or next day after receipt.
  • Unmatched quality. Apple has quickly gained a reputation for quality – be it a die for a membrane switch or for a folding carton.
  • Competitively priced dies. Apple has some of the most competitive prices in the industry.

Our exclusive discount program ensures our customers of the finest quality die at the lowest possible price.Apple Steel Rule Die Co. has been able to accomplish its phenomenal growth through a unique combination of man and machine. The craftsman at Apple Steel Rule Die Co. have over two centuries of combined experience in the manufacturing of close tolerance dies, enabling Apple to make dies for, but not limited to, flexible circuits, displays, folders, gaskets, heat sealing, labels, decals, nameplates, overlays, membrane switches, packaging, and vacuum forming.

In addition to our experienced die makers, Apple Steel Rule Die Co. uses only the latest in die making technology, from our computer aided drafting system, to our lasers, automatic benders and quality control scanning machine. Thus, with the combination of qualified craftsman and the latest equipment, no job is too difficult for Apple Steel Rule Die Co.. In fact, 30-40% of the dies that we produce have tolerance requirements of +/- .005″. To ensure these tolerances, we quality control sample all of our rigid tolerance dies with the actual material that you will be die cutting and we check these samples with our unique computer controlled scanning that has accuracy of .001 of an inch.

Steel Rule Die

Over three centuries of excellent die-making craftsmanship.

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Steel Rule Die

Laser Cutting

Apple Die specializes in wood, metal, and plastic laser cutting.

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Laser Cutting

Flexible Die

Less expensive option to Rotary dies with extremely tight tolerances.

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Flexible Die

Rotary Die

The proper tooling for long run cutting precision.

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Rotary Die

Send Us a Message!

Woman Owned Business

Contact Information

Apple Die Corporate Headquarters

800-227-3437

414-353-8856

7817 W. Clinton Ave.
Milwaukee, WI 53223

central@appledie.com

Apple Die East

800-227-3437

413-732-6935

88 Industry Ave. Ste. C
Springfield, MA 01104

East@appledie.com

Apple Die South

800-227-3437

727-527-0991

6545 44th St. North Ste. 4003-4004
Pinellas Park, FL 33781

south@appledie.com